How to Create the Perfect Elevator Pitch https://www.indeed.com/career-advice/career-development/perfect-elevator-pitch February 25, 2020...
“A character has a problem, then meets a guide who gives them a plan, and calls them to action. That action either results in a success or failure.” Building a StoryBrand, Donald Miller
That applies to every part of your story from values to vision, not only your brand. In all those cases your story needs clarity. Your strategies need to be redeemed, and clarifying your story is essential.